● Experience using SEO software and tools
● Familiarity with WordPress, Shopify, Google Analytics, and Google Search Console
● Basic to intermediate video editing skills for TikTok/Reels content
● Experience using Canva for social media content creation
● Understanding of Instagram, TikTok, and Pinterest trends
● Strong attention to detail and organisational skills
● Ability to work independently while following creative direction
● Good written communication and basic content writing/editing skills
● Experience using project management tools such as Asana
● Experience working across multiple brands or client accounts
● Strong awareness of TikTok and Instagram content trends
● Experience creating engaging text-overlay and storyline-based short-form videos
● Ability to identify high-performing, aesthetically strong content
● Experience working with lifestyle footage
● Familiarity with SEO tools such as Rank Score or Link Artemi