📌 ABOUT ALPACA HEALTH
Alpaca Health helps clinicians become entrepreneurs, starting in autism care. We give BCBAs the software, payer contracting, and back-office muscle to launch and scale their own practices, so power in healthcare shifts back to the people actually giving the care.
We have raised over $14M from investors like Core Innovation Capital, Adverb Ventures, and South Park Commons. We serve hundreds of families and are growing 30% month over month.
We also move fast. Last week, we threw a festival for 600 people, planned in under two weeks, with real alpacas on site. That is the energy around here. If that sounds like your kind of chaos, keep reading.
🎯 THE ROLE
We are hiring a Social Media Associate to own our always-on presence across every channel: Instagram, TikTok, LinkedIn, Facebook, and YouTube. You will run the calendar, post consistently, manage the community in the comments and DMs, and, most importantly, make content that is genuinely good enough to stop a thumb.
You will work with brand (who sets the voice), the graphic designer (assets), and the events and community teams (a firehose of real moments to capture). This is a creator role as much as a manager role: you should be comfortable pulling out a phone, shooting, and cutting something great yourself. Bold ideas are welcome and expected—a recurring series starring our providers, a trend we hijack in an hour, a video that makes autism care feel warm and human instead of clinical.
🚧 WHAT YOU'LL DO
Own the channels:
- Run the content calendar and post consistently across Instagram, TikTok, LinkedIn, Facebook, and YouTube
- Tailor content to each platform instead of cross-posting the same thing everywhere
Make content people stop for:
- Shoot and edit short-form video yourself, from events, providers, and families
- Jump on trends fast and turn everyday moments into scroll-stopping content
Grow and engage the audience:
- Grow followers, reach, and engagement, and actually talk to people in the comments and DMs
- Build a steady pipeline of provider and family stories and user-generated content
Tell real stories:
- Turn our providers, families, and moments (yes, the alpacas) into content that builds real trust
Measure and improve:
- Track what works, double down on it, and report on growth and the inbound social drives
🌟 WHAT SUCCESS LOOKS LIKE
- In 90 days: A consistent posting cadence is live across channels, you have a system for capturing moments from events and providers, and a few pieces have clearly outperformed the baseline.
- In a year: A meaningfully bigger and more engaged audience, a recognizable Alpaca content style, and social that reliably drives real inbound from families and providers.
🧠 WHO YOU ARE
- You are a self-starter who owns both the calendar and the camera.
- You have taste. You know what good looks like, and you know what feels cringe.
- You are native to the platforms. You live in TikTok and Instagram and you actually understand culture and trends.
- You are full of bold ideas and pragmatic enough to ship something every day.
- You can shoot and edit yourself (a phone plus CapCut, Premiere, or your tool of choice).
- You are a strong writer with a voice.
- You care about families navigating autism care, and you can tell their stories with warmth and respect.
✨ BONUS POINTS
- You have grown an audience before, your own or a brand's, and can show the numbers
- Healthcare, consumer, or creator experience
- Design, motion, or photography skills
- Comfortable on camera yourself
🚀 WHY JOIN
- Direct exposure to company building at an early stage
- Real ownership of our voice in the feed from day one
- The chance to materially change life for families and clinicians
- A learning curve few roles can match
- 💵 Competitive salary
- 📈 Meaningful equity
- 🏥 Health benefits
- 🏖️ Flexible PTO
- 🍱 Dinner when working late