This role will oversee and support all elements of grassroots outreach and subsequent earned media on projects across the company supporting the efforts of our film & TV projects as well as select brand initiatives. This role will also be focused on opportunities to partner with brands, media outlets, content creators and their channels supporting the efforts of our film and TV projects.
This position can be based in our New York or Los Angeles office.
Initial Responsibilities
- Executing strategy for grassroots outreach for all projects to drive meaningful engagement, awareness, word-of-mouth, and earned media impact across multiple A24 projects.
- Overseeing specialty agencies on all titles
- Identifying and engaging with relevant creators for inclusion in press junket days and word-of-mouth screenings
- Managing brand partners, media outlets and partners and digital channels in support of screening plans and word-of-mouth activations
- Develop and execute methods to educate staff on the key themes of projects to better serve the production and distribution process
- Manage Grassroots marketing-specific talent and filmmaker communications
- Develop a long-term strategy for how to enhance A24’s ever-expanding footprint in the Grassroots space
- Provide support to the Regional PR team on regional grassroots activations
- Continue to find ways to streamline, organize, and archive our grassroots efforts - create & maintain systems of organization (ie: Google Drive, Dropbox, emerging technologies).
- Manage the temporary Grassroots marketing coordinator
Qualifications
- 5+ years relevant work experience, including in the entertainment industry, publicity, or impact marketing
- Results-oriented professional with ability to multi-task and manage multiple project-specific colleagues
- Creativity, resolve, flexibility and poise when engaging with difficult material and conversations
- An informed perspective about the worlds of film, art, music and culture and a pulse on current events and politics
- Enthusiasm for developing the audience of A24 projects
- Strong communications skills
- A flexible and adaptable schedule and a willingness to travel for work regularly
- Team-oriented. Humble, diligent and resourceful.
We are looking for diverse perspectives. A24 is an Equal Opportunity Employer and encourages applications from all kinds of candidates.
Our target salary range for this role is between $110,000 to $135,000. We do not use formal job titles internally and similarly named positions may have different compensation levels. Actual starting salary within the range will depend on various considerations, including: work experience, skills, specializations, and training. This role is also eligible for an annual performance bonus, including both cash and equity components, competitive healthcare, as well as other employee benefits.
A24 is an acclaimed global entertainment company known for producing and distributing films, television series, documentaries, music, publishing, and consumer products. Established in New York in 2012, A24 has cultivated a library of over 150 films and 50 TV series, earning critical and commercial acclaim with more than 21 Oscars, 20 Golden Globes, and 19 Emmys. Renowned for groundbreaking hits like Moonlight, Everything Everywhere All at Once, Uncut Gems , and Backrooms as well as television successes such as Euphoria, Beef, and Ramy , A24 has developed a passionate fanbase and expanded into ventures like Half Magic and the Cherry Lane Theater.