About this role
Join us as a CRM & Retention Lead and own Zeely’s entire CRM engine — from defining lifecycle strategy to building scalable activation, retention, and monetization flows.
In this role, CRM goes far beyond email campaigns and serves as a core product and revenue driver, directly impacting user activation, retention, and monetization across the full customer lifecycle. You’ll have full autonomy over CRM funnels and initiatives, work cross-functionally with Product, Growth, Engineering, and Marketing teams, and drive measurable impact on product growth and company revenue.
Zeely AI is an AI-powered marketing platform that helps businesses generate high-performing UGC videos and ad creatives, and launch effective Facebook and Instagram advertising campaigns — without agencies, complex setups, or long production cycles.
Today, Zeely serves 1M+ users across the US and Tier-1 markets and is ranked among the Top-3 players in its category in the US. The product shows strong year-over-year growth and is built by a team of 150+ specialists across product, engineering, growth, and marketing.
Your Key Responsibilities:
- Own and evolve the full CRM lifecycle — from registration and first payment to activation, retention, and reactivation — designing end-to-end user journeys across email, mobile push, in-app, and other CRM channels.
- Drive user activation and early value, guiding users to key actions, reducing Time to First Value, and increasing feature adoption through structured onboarding and lifecycle flows.
- Design and scale retention and win-back strategies, including cohort-based retention flows and behavioral reactivation campaigns with a measurable impact on churn and engagement.
- Build CRM initiatives with a direct revenue impact, improving conversion to paid, ARPU, LTV, and the overall contribution of CRM to total revenue.
- Lead segmentation, personalization, and experimentation, moving from mass messaging to behavioral, event-driven CRM, and owning A/B testing from hypothesis to decision, with proper control groups.
- Collaborate closely with Product, Analytics, Engineering, and Growth teams, combining strategic ownership with hands-on execution, and continuously improving CRM processes and infrastructure.
What You Need to Join Us:
- 6+ years of experience in CRM, lifecycle, retention, or product-led marketing roles within product or SaaS companies.
- Proven experience owning and scaling an end-to-end CRM lifecycle with a measurable impact on activation, retention, and revenue.
- Strong background in data-driven decision making, including cohort analysis, funnels, and experiment evaluation.
- Hands-on experience with A/B testing and experimentation, including hypothesis design, control groups, and result interpretation.
- Deep understanding of activation, retention, and monetization mechanics in subscription-based or usage-based products.
- Experience working with large user bases (100k+ MAU) and high-volume CRM communications.
- Strong segmentation and personalization skills, with experience moving from mass campaigns to behavioral and event-driven CRM.
- Ability to collaborate effectively with Product, Analytics, and Engineering teams, translating business goals into CRM strategies.
- High level of ownership, autonomy, and accountability — comfortable operating in an environment with evolving processes.
- Willingness to be hands-on when needed, while building scalable systems and processes.
Why It’s Exciting to Work With Us:
- Operating at real scale — with over one million users across Tier-1 markets, CRM at Zeely is not an experiment but a mission-critical growth engine.
- Join a strong A-level team of experienced professionals who set a high bar and push each other to do better work.
- Remote-first approach: work from anywhere, with access to our offices in Warsaw and Kyiv.
- We take care of the essentials. Paid time off, sick leaves, and financial support with private entrepreneurship matters.
- Regular performance reviews to ensure your growth is transparent and rewarded.
Recruitment Process:
Recruiter Interview → Test Task → Interview with Hiring Manager & CCO → Reference Check → Job Offer.
If this role aligns with the kind of impact you want to make next, we’d love to hear from you.
Send us your CV — we’d love to get to know you better!
In this role, CRM goes far beyond email campaigns and serves as a core product and revenue driver, directly impacting user activation, retention, and monetization across the full customer lifecycle. You’ll have full autonomy over CRM funnels and initiatives, work cross-functionally with Product, Growth, Engineering, and Marketing teams, and drive measurable impact on product growth and company revenue.
Zeely AI is an AI-powered marketing platform that helps businesses generate high-performing UGC videos and ad creatives, and launch effective Facebook and Instagram advertising campaigns — without agencies, complex setups, or long production cycles.
Today, Zeely serves 1M+ users across the US and Tier-1 markets and is ranked among the Top-3 players in its category in the US. The product shows strong year-over-year growth and is built by a team of 150+ specialists across product, engineering, growth, and marketing.
Your Key Responsibilities:
- Own and evolve the full CRM lifecycle — from registration and first payment to activation, retention, and reactivation — designing end-to-end user journeys across email, mobile push, in-app, and other CRM channels.
- Drive user activation and early value, guiding users to key actions, reducing Time to First Value, and increasing feature adoption through structured onboarding and lifecycle flows.
- Design and scale retention and win-back strategies, including cohort-based retention flows and behavioral reactivation campaigns with a measurable impact on churn and engagement.
- Build CRM initiatives with a direct revenue impact, improving conversion to paid, ARPU, LTV, and the overall contribution of CRM to total revenue.
- Lead segmentation, personalization, and experimentation, moving from mass messaging to behavioral, event-driven CRM, and owning A/B testing from hypothesis to decision, with proper control groups.
- Collaborate closely with Product, Analytics, Engineering, and Growth teams, combining strategic ownership with hands-on execution, and continuously improving CRM processes and infrastructure.
What You Need to Join Us:
- 6+ years of experience in CRM, lifecycle, retention, or product-led marketing roles within product or SaaS companies.
- Proven experience owning and scaling an end-to-end CRM lifecycle with a measurable impact on activation, retention, and revenue.
- Strong background in data-driven decision making, including cohort analysis, funnels, and experiment evaluation.
- Hands-on experience with A/B testing and experimentation, including hypothesis design, control groups, and result interpretation.
- Deep understanding of activation, retention, and monetization mechanics in subscription-based or usage-based products.
- Experience working with large user bases (100k+ MAU) and high-volume CRM communications.
- Strong segmentation and personalization skills, with experience moving from mass campaigns to behavioral and event-driven CRM.
- Ability to collaborate effectively with Product, Analytics, and Engineering teams, translating business goals into CRM strategies.
- High level of ownership, autonomy, and accountability — comfortable operating in an environment with evolving processes.
- Willingness to be hands-on when needed, while building scalable systems and processes.
Why It’s Exciting to Work With Us:
- Operating at real scale — with over one million users across Tier-1 markets, CRM at Zeely is not an experiment but a mission-critical growth engine.
- Join a strong A-level team of experienced professionals who set a high bar and push each other to do better work.
- Remote-first approach: work from anywhere, with access to our offices in Warsaw and Kyiv.
- We take care of the essentials. Paid time off, sick leaves, and financial support with private entrepreneurship matters.
- Regular performance reviews to ensure your growth is transparent and rewarded.
Recruitment Process:
Recruiter Interview → Test Task → Interview with Hiring Manager & CCO → Reference Check → Job Offer.
If this role aligns with the kind of impact you want to make next, we’d love to hear from you.
Send us your CV — we’d love to get to know you better!
About Zeely
Zeely is hiring for the crm & retention lead role. NewJob aggregates active openings directly from Zeely's applicant tracking system, so this listing is current.
More jobs at Zeely →