About this role
MARKETING SPECIALIST (SOCIAL MEDIA, CONTENT STRATEGY, ADS & PRODUCT MARKETING)
Location: Remote
Employment Type: Full-time
ABOUT THE ROLE
We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.
This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.
KEY RESPONSIBILITIES
SOCIAL MEDIA MANAGEMENT
- Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
- Plan and execute structured content calendars aligned with growth goals
- Develop short-form video strategies targeting e-commerce brands and agencies
- Monitor engagement performance and continuously optimize content output
CONTENT STRATEGY
- Build and execute a consistent multi-channel content strategy
- Translate product features into compelling educational and conversion-focused content
- Collaborate with internal stakeholders to develop thought leadership content
- Produce:
- short-form videos
- carousels
- product explainers
- insight-driven posts
- creator economy commentary
PAID ADVERTISING CAMPAIGNS
- Plan, launch, and optimize paid campaigns across platforms such as:
- TikTok
- Meta
- LinkedIn
- Google (optional but preferred)
- Test creatives, audiences, and messaging variations
- Improve acquisition efficiency and conversion performance
- Track and report campaign performance metrics
PRODUCT MARKETING
- Support the go-to-market strategy for new feature releases
- Help position AI-driven creator discovery and outreach tools clearly in the market
- Develop messaging frameworks for agencies and e-commerce brands
- Contribute to landing page messaging and campaign narratives
GROWTH & ANALYTICS
- Track and report on key marketing KPIs
- Identify opportunities to scale acquisition and engagement
- Run experiments across content, positioning, and paid channels
- Support pipeline generation and brand awareness initiatives
IDEAL CANDIDATE PROFILE
REQUIRED
- 2–5+ years of experience in growth marketing, social media marketing, or product marketing
- Strong experience managing social media for SaaS, creator economy, or e-commerce brands
- Experience running paid acquisition campaigns
- Ability to create high-performing short-form content
- Comfortable working in a fast-paced startup environment
- Strong execution capability (not strategy-only)
Location: Remote
Employment Type: Full-time
ABOUT THE ROLE
We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.
This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.
KEY RESPONSIBILITIES
SOCIAL MEDIA MANAGEMENT
- Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
- Plan and execute structured content calendars aligned with growth goals
- Develop short-form video strategies targeting e-commerce brands and agencies
- Monitor engagement performance and continuously optimize content output
CONTENT STRATEGY
- Build and execute a consistent multi-channel content strategy
- Translate product features into compelling educational and conversion-focused content
- Collaborate with internal stakeholders to develop thought leadership content
- Produce:
- short-form videos
- carousels
- product explainers
- insight-driven posts
- creator economy commentary
PAID ADVERTISING CAMPAIGNS
- Plan, launch, and optimize paid campaigns across platforms such as:
- TikTok
- Meta
- Google (optional but preferred)
- Test creatives, audiences, and messaging variations
- Improve acquisition efficiency and conversion performance
- Track and report campaign performance metrics
PRODUCT MARKETING
- Support the go-to-market strategy for new feature releases
- Help position AI-driven creator discovery and outreach tools clearly in the market
- Develop messaging frameworks for agencies and e-commerce brands
- Contribute to landing page messaging and campaign narratives
GROWTH & ANALYTICS
- Track and report on key marketing KPIs
- Identify opportunities to scale acquisition and engagement
- Run experiments across content, positioning, and paid channels
- Support pipeline generation and brand awareness initiatives
IDEAL CANDIDATE PROFILE
REQUIRED
- 2–5+ years of experience in growth marketing, social media marketing, or product marketing
- Strong experience managing social media for SaaS, creator economy, or e-commerce brands
- Experience running paid acquisition campaigns
- Ability to create high-performing short-form content
- Comfortable working in a fast-paced startup environment
- Strong execution capability (not strategy-only)
About Reacher
Reacher is hiring for the marketing specialist role. NewJob aggregates active openings directly from Reacher's applicant tracking system, so this listing is current.
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