About this role
As the Field Marketing Manager, Education & Public Sector, you will support Lightcast's Education and Public Sector markets across North America and Canada. This role drives awareness, engagement, pipeline growth, customer retention, and expansion through targeted marketing programs and campaigns. Working closely with Marketing, Sales, and Customer Success teams, you will translate market priorities into impactful content, events, and customer engagement initiatives. This role is ideal for a hands-on marketer who thrives in a collaborative environment and enjoys driving measurable business outcomes.
Lightcast is a global leader in labor market insights, with headquarters in Moscow, ID (US) and offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities.
Lightcast is proud to be an equal opportunity workplace and does not discriminate on the basis of federally protected statuses. Lightcast has always been, and always will be, committed to diversity of thought and unique perspectives. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.
• Partner with Sales and Customer Success to support market priorities, customer needs, and growth opportunities • Gather market, customer, and competitive insightsCreate content and execute campaigns that drive awareness, engagement, pipeline growth, retention, and expansion • Partner with Demand Generation and Product Marketing to deliver targeted programs and messaging • Support events, webinars, and customer engagement initiatives • Partner with Customer Success to drive advocacy, retention, and growth • Collaborate across Marketing, Sales, and Customer Success to achieve business objectives • Use data and insights to optimize performance and impact
• 3–5 years of B2B marketing experience, preferably within Education, Government, Public Sector, Workforce Development, EdTech, SaaS, technology, data, research, or insights-based organizations required • Bachelor's degree in Marketing, Business, Communications, Education, Public Policy, or a related field, or equivalent experience preferred • Experience developing marketing campaigns, creating content, and partnering with Sales and Customer Success teams • Strong communication, content creation, project management, and stakeholder management skills • Customer-focused, commercially minded, and data-driven approach • Experience supporting customer engagement, retention, advocacy, and growth initiatives preferred • Proficiency with Salesforce, HubSpot, Google Workspace, and Slack
Lightcast is a global leader in labor market insights, with headquarters in Moscow, ID (US) and offices in the United Kingdom, Europe, and India. We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities.
Lightcast is proud to be an equal opportunity workplace and does not discriminate on the basis of federally protected statuses. Lightcast has always been, and always will be, committed to diversity of thought and unique perspectives. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.
• Partner with Sales and Customer Success to support market priorities, customer needs, and growth opportunities • Gather market, customer, and competitive insightsCreate content and execute campaigns that drive awareness, engagement, pipeline growth, retention, and expansion • Partner with Demand Generation and Product Marketing to deliver targeted programs and messaging • Support events, webinars, and customer engagement initiatives • Partner with Customer Success to drive advocacy, retention, and growth • Collaborate across Marketing, Sales, and Customer Success to achieve business objectives • Use data and insights to optimize performance and impact
• 3–5 years of B2B marketing experience, preferably within Education, Government, Public Sector, Workforce Development, EdTech, SaaS, technology, data, research, or insights-based organizations required • Bachelor's degree in Marketing, Business, Communications, Education, Public Policy, or a related field, or equivalent experience preferred • Experience developing marketing campaigns, creating content, and partnering with Sales and Customer Success teams • Strong communication, content creation, project management, and stakeholder management skills • Customer-focused, commercially minded, and data-driven approach • Experience supporting customer engagement, retention, advocacy, and growth initiatives preferred • Proficiency with Salesforce, HubSpot, Google Workspace, and Slack
Tech stack
SalesforceHubSpot
About Lightcast
Lightcast is hiring for the field marketing manager - 1027 role. NewJob aggregates active openings directly from Lightcast's applicant tracking system, so this listing is current.
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