Performance Marketing Specialist

• Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico. • Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools. • Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement. Google ADS • Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders. • Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses. • Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing. • Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices. • Support Marketing and Operations departments to achieve user and driver base growth. • Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements. • Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact. • Discover and kickstart new digital acquisition channels for paid campaigns expansion. • Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion. • Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
• 4-5 years of experience with performance marketing campaigns. • Experience with paid media, content strategies and reporting and market insights. • Graduated in Marketing, Advertising, Engineering or similar (is a plus) • Advanced English. • Flexible and self-guided, knows how to act in a constant change environment. • Data Driven: Experience with Excel or Google Sheets (BigQuery, App Scripts, data manipulation, pivot tables and dashboards). • Knowledge and experience with programmatic media, DSP, MMP platforms and Google Ads Editor is a plus