About this role
ABOUT JOSYS
Josys is a fast-growing B2B SaaS startup on a mission to simplify and automate IT operations for modern businesses. With a strong global presence and deep roots in Japan, we’re building a category-defining product and scaling rapidly across markets.
ROLE OVERVIEW
We’re looking for a strategy-first Marketing Manager to lead our marketing efforts in Japan. This role is focused on defining and driving marketing strategy, building strong product narratives, and scaling our presence in a competitive SaaS landscape.
You’ll play a key role in shaping how Josys is positioned in the Japanese market while working closely with global teams.
KEY RESPONSIBILITIES
Marketing Strategy & Market Expansion
- Define and drive the overall marketing strategy for Japan, aligned with business goals
- Identify market opportunities, customer segments, and growth levers
- Build localized GTM (Go-To-Market) strategies for Japan
Product Marketing
- Develop clear, compelling, and localized product positioning and messaging
- Translate product features into strong value propositions for the Japanese market
- Partner closely with Product and Sales to ensure alignment on narratives
SaaS & Startup Growth
- Build scalable marketing frameworks suited for a high-growth SaaS environment
- Own demand generation strategy and pipeline contribution
- Analyze market trends, competition, and customer insights to refine strategy
Events & Brand Presence
- Plan and execute high-impact events, field marketing activities, and industry engagements in Japan
- Own end-to-end event strategy, including ROI measurement
- Strengthen Josys’ brand presence within the local tech ecosystem
Cross-functional & Global Collaboration
- Work closely with global marketing, product, and leadership teams
- Act as the bridge between Japan market needs and global strategy
WHAT WE’RE LOOKING FOR
- 5–8+ years of experience in marketing, preferably in B2B SaaS
- Strong experience in marketing strategy and product marketing
- Deep understanding of the Japanese market and buyer behavior
- Experience working in or with startup environments
- Proven ability to build and execute GTM strategies
- Experience managing events and field marketing initiatives
- Strong communication skills (Japanese fluency required; English preferred)
- Ability to operate both strategically and hands-on.
WHY JOIN JOSYS?
- Opportunity to lead marketing strategy in a key global market
- High-impact role with strong visibility across leadership
- Fast-paced, startup environment with global exposure
JOSYS MEDIA COVERAGE
- [Josys] Working at Josys https://www.youtube.com/watch?v=mclnRcK1l8Q
- [PIVOT] Japan vs. Global: What are the differences in management? https://www.youtube.com/watch?v=zdWlv9OMbAI
- [NewsPicks] Apr 11, 2025 – Unified SaaS management for employees: adopted by 600 companies worldwide, achieving a 37% cost reduction https://newspicks.com/news/13992004/body/
Josys is a fast-growing B2B SaaS startup on a mission to simplify and automate IT operations for modern businesses. With a strong global presence and deep roots in Japan, we’re building a category-defining product and scaling rapidly across markets.
ROLE OVERVIEW
We’re looking for a strategy-first Marketing Manager to lead our marketing efforts in Japan. This role is focused on defining and driving marketing strategy, building strong product narratives, and scaling our presence in a competitive SaaS landscape.
You’ll play a key role in shaping how Josys is positioned in the Japanese market while working closely with global teams.
KEY RESPONSIBILITIES
Marketing Strategy & Market Expansion
- Define and drive the overall marketing strategy for Japan, aligned with business goals
- Identify market opportunities, customer segments, and growth levers
- Build localized GTM (Go-To-Market) strategies for Japan
Product Marketing
- Develop clear, compelling, and localized product positioning and messaging
- Translate product features into strong value propositions for the Japanese market
- Partner closely with Product and Sales to ensure alignment on narratives
SaaS & Startup Growth
- Build scalable marketing frameworks suited for a high-growth SaaS environment
- Own demand generation strategy and pipeline contribution
- Analyze market trends, competition, and customer insights to refine strategy
Events & Brand Presence
- Plan and execute high-impact events, field marketing activities, and industry engagements in Japan
- Own end-to-end event strategy, including ROI measurement
- Strengthen Josys’ brand presence within the local tech ecosystem
Cross-functional & Global Collaboration
- Work closely with global marketing, product, and leadership teams
- Act as the bridge between Japan market needs and global strategy
WHAT WE’RE LOOKING FOR
- 5–8+ years of experience in marketing, preferably in B2B SaaS
- Strong experience in marketing strategy and product marketing
- Deep understanding of the Japanese market and buyer behavior
- Experience working in or with startup environments
- Proven ability to build and execute GTM strategies
- Experience managing events and field marketing initiatives
- Strong communication skills (Japanese fluency required; English preferred)
- Ability to operate both strategically and hands-on.
WHY JOIN JOSYS?
- Opportunity to lead marketing strategy in a key global market
- High-impact role with strong visibility across leadership
- Fast-paced, startup environment with global exposure
JOSYS MEDIA COVERAGE
- [Josys] Working at Josys https://www.youtube.com/watch?v=mclnRcK1l8Q
- [PIVOT] Japan vs. Global: What are the differences in management? https://www.youtube.com/watch?v=zdWlv9OMbAI
- [NewsPicks] Apr 11, 2025 – Unified SaaS management for employees: adopted by 600 companies worldwide, achieving a 37% cost reduction https://newspicks.com/news/13992004/body/
About Josys
Josys is hiring for the marketing manager role. NewJob aggregates active openings directly from Josys's applicant tracking system, so this listing is current.
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