Director, Integrated Marketing

360 Strategy & Campaign Leadership • Own integrated marketing strategy • Develop campaign frameworks rooted in clear objectives, target audiences, KPIs, and measurable outcomes. • Ensure alignment between creative, corporate comms, loyalty, property marketing, and brand partnership teams for seamless execution. Paid Media & Performance Marketing • Lead digital paid media strategy including paid social, search, and campaign boosting, as well as test and learn channel strategies (e.g., CTV, programmatic, etc.) • Partner with agency and internal teams to optimize performance against visitation, engagement, and revenue goals. • Monitor performance data and provide actionable recommendations for budget allocation and optimization. Social & Influencer Strategy • Lead portfolio-wide social and influencer strategy, including editorial planning, content direction, and campaign integration. • Oversee community management to foster engagement, monitor consumer sentiment, and strengthen brand affinity across platforms. • Identify, negotiate, and manage influencer partnerships aligned to campaign objectives and priority audiences. • Track platform trends, audience behavior, and influencer performance to optimize engagement and ROI. • Provide strategic leadership to Social and Influencer teams operating within a dual-reporting structure with Corporate Communications, ensuring integrated planning and aligned execution across marketing and earned efforts. Digital & Website Oversight • Oversee website content updates and campaign landing pages, ensuring alignment with campaign messaging, tenant highlights, and key seasonal initiatives. • Understanding of SEO, and ensuring all pages are properly optimized to ADA and privacy guidelines will be critical Cross-Functional Collaboration • Partner with Corporate Communications to optimize enterprise narrative • Collaborate with Loyalty, Property Marketing, Brand Partnerships, and Operations teams to align marketing with on-property and partnership execution. • Support tenant openings and key launches with integrated marketing amplification.
• Proven experience leading 360° integrated marketing campaigns across paid, owned, and social channels. • Deep understanding of paid digital media strategy, budget allocation, and performance optimization. • Experience managing social strategy and community engagement at scale. • Strong analytical skills with ability to translate performance data into strategic decisions. • Experience overseeing influencer partnerships and measuring ROI. • Experience managing website content updates and digital campaign launches. • Demonstrated ability to lead cross-functional teams and drive alignment. • Minimum of 10+ years of progressive marketing experience, including 5+ years in leadership roles managing teams and budgets.