About this role
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.
Role summary:
As a CRM (Campaign) Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience.
Key Responsibilities:
• Develop and steer a promotion strategy that harmonizes player expectations with business objectives
• Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets
• Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans
• Lead A/B and multivariate tests to optimize retention, engagement, and monetisation
• Tailor promotions to deliver the right message, to the right segment, at the right time
• Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities.
• Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team.
• Share learnings, propose improvements, and bring a test-and-learn culture to daily operations.
Requirements:
• Strong knowledge of the online entertainment industry (online casino/social games/mobile games)
• Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making.
• Comfortable taking calculated risks and effectively communicating lessons.
• Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives.
• Good understanding of the product, finance and/or marketing areas
What we offer:
• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.
Role summary:
As a CRM (Campaign) Manager, you play a central role in shaping and optimizing the player experience within Betty Canada’s Live Ops team. You will design, execute, and analyze campaigns that drive retention, engagement, and monetization - ensuring every touchpoint feels rewarding, timely, and player-focused. By combining data insights, player behavior understanding, and competitive awareness, you will help deliver a best-in-class player experience.
Key Responsibilities:
• Develop and steer a promotion strategy that harmonizes player expectations with business objectives
• Lead day-to-day execution of offers, campaigns, and live events, ensuring strong performance against targets
• Drive the tactical implementation and rollout of campaigns, journeys, communication and product feature support in line with quarterly plans
• Lead A/B and multivariate tests to optimize retention, engagement, and monetisation
• Tailor promotions to deliver the right message, to the right segment, at the right time
• Collaborate with Product and LiveOps teams to innovate on personalization, segmentation, feature development and automation capabilities.
• Work closely with the Head of LiveOps to align strategy, report results, and share insights with the wider team.
• Share learnings, propose improvements, and bring a test-and-learn culture to daily operations.
Requirements:
• Strong knowledge of the online entertainment industry (online casino/social games/mobile games)
• Robust analytical skills with a data-first mindset, prioritizing metrics-driven approaches to decision-making.
• Comfortable taking calculated risks and effectively communicating lessons.
• Fluent in English with excellent communication skills - able to express ideas clearly and consider multiple perspectives.
• Good understanding of the product, finance and/or marketing areas
What we offer:
• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space
About Betty Gaming
Betty Gaming is hiring for the crm (campaign) manager | betty ca role. NewJob aggregates active openings directly from Betty Gaming's applicant tracking system, so this listing is current.
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