About this role
UPLIVE is a high-growth global publisher seeking a Creative Strategist Lead to oversee creative strategy: project management, research, and driving creative testing plan for our Games & Apps portfolio. You’ll turn insights, market data, and trends into winning creative plans and production-ready concepts for the Creative Production team.
How To Apply?
Click the button or contact us at [email protected]
• Strategic Ownership • Own the full creative strategy for assigned Games/Apps, defining the creative vision, north star, and long-term direction. • Align UA, Product, and Creative teams around shared performance goals. • • Playtest, Research & Strategic Planning • Lead structured playtests to define USP, audience psychology, and creative opportunities. • Build a continuous trend-scanning and competitive research system across GEOs. • Turn insights into strategic bets and create frameworks (angle maps, messaging pillars, component systems) that guide production. • • AI, Tools & Knowledge Systems • Evaluate and adopt AI tools that improve research, insight generation, and creative exploration. • Design AI-assisted workflows to accelerate strategy and production. • Build and maintain creative knowledge systems (angle libraries, trend hubs, best practices). • • Planning, Prioritization & Creative Ops • Lead quarterly/monthly/weekly planning and set strategic priorities. • Balance rapid performance needs with long-term creative direction. • Maintain clear roadmaps, decision logs, and strategic documentation. • • Performance Intelligence • Analyze creative performance (CTR, CVR, IPM, CPI, ROAS) to identify root causes and patterns. • Drive data-backed decisions and establish weekly learning/testing cadences. • • Cross-Functional Leadership • Act as the strategic bridge across UA, Creative Production, Product, and key stakeholders. • Lead alignment meetings and ensure fast, clear cross-team coordination.
• 4+ years in Creative Strategy, UA Creative, Product Marketing, or similar creative strategist roles. • Strong ability to turn product, data, and market insights into clear creative direction. • Excellent at creative project management ability, able to plan timelines, align resources, and guide multi-format creative initiatives from concept → execution → learning. • Strong understanding of performance marketing metrics (CTR, CVR, IPM, CPI, ROAS signals) and how they influence creative decisions. • Highly skilled with creative research & analytics tools, ad libraries, market research platforms, and modern AI workflows. • Strong experience coordinating with Designers, Motion Artists, and Playable Devs, ensuring strategic clarity and execution quality. • Ability to manage multiple creative projects in parallel while maintaining high standards of strategy and communication. • Deep understanding of creative trends, audience behavior, and mobile gaming/app market benchmarks. • Excellent written and verbal communication, with the ability to align stakeholders and influence decisions. DEVICE QUALIFICATION • PC or Macbook provided by the company.
• * Competitive salary, 100% salary during probation • * Performance bonus with 30% of company profit shared with no cap • * Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check • * Minimum 12 days paid annual leave + 10 days paid sick leave. • * 12 days working from home per year • * Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development • * Free daily lunch with 10+ menu options. • * Free daily F&B: Snacks, juice, beverage, tea-time • * Monthly/Bi-monthly team activity allowance • * Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan • * Sponsored sports activities: badminton, soccer, ... • * Sponsored overseas conferences and industry events for all levels. • * Modern equipments/AI tool provided. •
How To Apply?
Click the button or contact us at [email protected]
• Strategic Ownership • Own the full creative strategy for assigned Games/Apps, defining the creative vision, north star, and long-term direction. • Align UA, Product, and Creative teams around shared performance goals. • • Playtest, Research & Strategic Planning • Lead structured playtests to define USP, audience psychology, and creative opportunities. • Build a continuous trend-scanning and competitive research system across GEOs. • Turn insights into strategic bets and create frameworks (angle maps, messaging pillars, component systems) that guide production. • • AI, Tools & Knowledge Systems • Evaluate and adopt AI tools that improve research, insight generation, and creative exploration. • Design AI-assisted workflows to accelerate strategy and production. • Build and maintain creative knowledge systems (angle libraries, trend hubs, best practices). • • Planning, Prioritization & Creative Ops • Lead quarterly/monthly/weekly planning and set strategic priorities. • Balance rapid performance needs with long-term creative direction. • Maintain clear roadmaps, decision logs, and strategic documentation. • • Performance Intelligence • Analyze creative performance (CTR, CVR, IPM, CPI, ROAS) to identify root causes and patterns. • Drive data-backed decisions and establish weekly learning/testing cadences. • • Cross-Functional Leadership • Act as the strategic bridge across UA, Creative Production, Product, and key stakeholders. • Lead alignment meetings and ensure fast, clear cross-team coordination.
• 4+ years in Creative Strategy, UA Creative, Product Marketing, or similar creative strategist roles. • Strong ability to turn product, data, and market insights into clear creative direction. • Excellent at creative project management ability, able to plan timelines, align resources, and guide multi-format creative initiatives from concept → execution → learning. • Strong understanding of performance marketing metrics (CTR, CVR, IPM, CPI, ROAS signals) and how they influence creative decisions. • Highly skilled with creative research & analytics tools, ad libraries, market research platforms, and modern AI workflows. • Strong experience coordinating with Designers, Motion Artists, and Playable Devs, ensuring strategic clarity and execution quality. • Ability to manage multiple creative projects in parallel while maintaining high standards of strategy and communication. • Deep understanding of creative trends, audience behavior, and mobile gaming/app market benchmarks. • Excellent written and verbal communication, with the ability to align stakeholders and influence decisions. DEVICE QUALIFICATION • PC or Macbook provided by the company.
• * Competitive salary, 100% salary during probation • * Performance bonus with 30% of company profit shared with no cap • * Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check • * Minimum 12 days paid annual leave + 10 days paid sick leave. • * 12 days working from home per year • * Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development • * Free daily lunch with 10+ menu options. • * Free daily F&B: Snacks, juice, beverage, tea-time • * Monthly/Bi-monthly team activity allowance • * Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan • * Sponsored sports activities: badminton, soccer, ... • * Sponsored overseas conferences and industry events for all levels. • * Modern equipments/AI tool provided. •
About Amanotes Pte
Amanotes Pte is hiring for the [uplive company] creative strategist lead role. NewJob aggregates active openings directly from Amanotes Pte's applicant tracking system, so this listing is current.
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